And enjoy a Wrapple and a cup of coffee together. WRAPPLES ARE WONDERFUL! and so are ROLLUPS. Freshly peeled apples, sugar and spice, all rolled up in hand made crust... Wrapples are the most popular pastries we make. Our new baker Debby made these Wrapples, and they're just plain super. Our bakers also make fruit-filled Rollups: Shown here are blueberry, lemon, chocolate-raspberry, and apricot. Talk about decadence. You can see the many steps needed to make Wrapples in our HOME MADE BREADS page.        

WRAPPLES REALLY ARE WONDERFUL	ROLLUPS ARE FANTASTIC

Our sister store, HUNTINGTON COUNTRY STORE, also makes Wrapples and Rollups, and all sorts of other delicious home made baked goods. The Country Store also has a myriad gifts, specialty foods, and loads of rich, fresh ice cream. The store is on Route 112, next to Gateway Regional School, about one mile north of Route 20. It's well worth a visit.      

If you tried "meetmeinwilliamsburg.com", you find yourself at the General Store web site. Well, that's because the General Store is a great place to meet someone. Not only that "meetmeinwilliamsburg" is our idea and we connected it to our web site. If you're of a mind to quibble about something, ask a searching question, or share some sage advice, the best place to get in touch is This e-mail address is being protected from spambots. You need JavaScript enabled to view it . You'll find more info in the CONTACT US section in the list at left. We'd love to hear from you.

    Our customers simply love our home made Valentine's cookies. Our bakers use only real butter so's there are no trans fats to worry about. Our Valentine's cookies are flaky and delicate, so they almost melt in your mouth. We assemble a variety on small plates, wrap them up in clear plastic and add a little ribbon. After all, let's spare no effort for your Valentine. If you like cookies (and who doesn't?), Valentine's cookies made at the Williamsburg General Store are second to none. Take a look.

BEFORE MOVING ON... Please save a moment or two to look at "OUR FAVORITE MERCHANDISE". Click on the the top item in the column to the left. We think you'll enjoy the photo tour.

THIS IS WHAT YOU SEE WHEN YOU WALK IN  -  HONEST!    NO WONDER PEOPLE TALK ABOUT US.

YOU'LL ALSO SEE THESE WHEN YOU STEP INSIDE.  LOOK FOR MORE ON OUR JEWELRY PAGE.

JUST PUBLISHED! Our tentative, appetite-whetting bakery menu for Easter (April 8). Please look at our HOLIDAY BAKERY MENU in the left-hand column.

             ♥♥♥♥♥

Stop at the General Store and spend a few minutes browsing among our unusual and lovely Valentines gifts and goodies.  Cards, too - lots of cards. It's coming on February and you know what that means: Cherry pies. Our bakers use just the right combination of fruit and flavorings. Ask the person in the Ice Cream Parlor to pack up a pint of fresh, rich vanilla ice cream, invite a friend or two over for coffee, and you'll share a home made treat you'll truly enjoy. (Did we say you have a couple dozen gourmet coffees - and as many fine teas - to choose from at the General Store? Take home the beans or grind them here.) 

But don't stop here. Take a peek at our GIFTS page.: Words and pictures there too (mostly pictures.) But first, here's a little something to whet your appetite.

Cherry pies with lattice crust	Maple hearts - as yummy as they look

Solid chocolate pops	And while you're here!

Made from scratch right here at the store. Our bakers show how it's done on our Home Made Breads page 

ROLLUPS - FRUIT JAM ROLLED UP IN CRUST.	WRAPPLES! Our #1 pastry.

"Meet me in Williamsburg."  Our customers often meet their friends or family at the General Store. Hugs and kisses follow, along with comments like "It's been such a long time." or to youngters "How you've grown!" They may stay and talk awhile, pick up a loaf of home made bread or pastry, or even walk across the street to the Big Mamou New Oleans-style restaurant or up the sidewalk to the mid-1800's decorated Brew Masters Tavern - both excellent places to dine and visit.

A nice warm hug.  Shopping at the Williamsburg General Store feels as friendly as the nice, warm hug you give a friend. If you’ve watched our slide show (above) you’ve seen many of our welcoming employees and just a tiny sample of our incredibly vast and varied merchandise. There are lots more words and pictures in our web site, so please take a look.

A WARM PLACE TO SHOP ON A COLD WINTER DAY. Winter is a great time to visit the Wiliamsburg General Store. The gourmet coffee's always on and our bakers turn out wonderful, home-made goodies every day of the week. We really do have more than 100,000 gifts, gadgets, and goodies. You can see some of these in the slide show at the top of our web site. When you're here you'll also meet our wonderful employees in real life. They're all here to make your winter visit a lot of fun

 ...step inside. Your eyes open wide... you breathe deeply... and you softly say “WOW!” That’s a common response from folks who step into the General Store for the first time - and even the second time or third! It’s a wonder that such a sense-exciting store exists, and that it’s right here in Williamsburg, Massachusetts. But how are we going to present it all on a web site? We can’t, really, not ALL of it.

The General Store’s symphony of scents and sights and sounds is like no other on this Earth! To be honest, it can only be experienced in person - only hinted at on line.  We hope that the web pages we’ve put together will give you an idea of what awaits you. We’ve snapped pictures of our merchandise right on our shelves, oftimes with an employee showing it. And yes, our employees really do smile a lot. You’ll learn lots more as you explore our web site, and we’d love for you to one day visit our store in person.